Search engine optimization (SEO) enables your website to excel in a crowded sphere, namely on the web. When people search for certain key words and phrases, you want your content to show up on the search engine results pages (SERPs). The higher the placement, the more likely you’ll be found. And found websites generate more business — plain and simple.
Everything you do with SEO represents a form of marketing or a way to get the word out about your business. The following strategies should be employed to enhance your SEO efforts.
- Check your website or blog’s layout. You may be impeding SEO without even knowing it. For instance, if you’re using an old theme without built-in SEO benefits, then you’re making it hard on yourself. Moreover, you’re making it more difficult for customers to find your site. Choose a theme that can be viewed on all sorts of devices — table top computers, laptops, smartphones and tablets. Then, ensure the site makes proper use of heading and meta title tags, uses the correct canonical URL meta range, offers a clean structure, and allows open graph meta tag integration to enhance social media sharing.
- Update your site with valuable content. It is important to regularly and consistently update your website with top notch content. The content you share must be original, interesting and unique. It must supply a benefit to the reader, be well written, and offer a call to action. Generally speaking, your updates should be at least 600 words long, include at least one photo with a caption and an “alt tag” and links out to quality sites as well as cross links to internal pages. How often should you update your site? The more often, the better. But at least two or three times per week. This means you may not be able to handle the work alone. In this case an employee may need to curate or write the content. Another option is to hire a freelancer to research, write, edit, acquire photos, link out, link across, and publish each update. Make your web content strategy a centerpiece of your SEO efforts this year!
- Make use of social media. Your website tows the SEO line and your content is fresh. What else can you do to enhance its SEO position? By making use of social media. Social media is the new kid in town at least compared with web search. By means of social media you can reach people where they congregate, much in the same way message boards used to, but in a far bigger way. Facebook is the largest of the lot with more than 1 billion users worldwide. Twitter with a half billion adherents follows. Google Plus, Pinterest, Instagram, and LinkedIn are other social media sites to consider. The best way to make use of social media is to sign up to those sites you intend to use. That means registering, filling out a profile and familiarizing yourself with each site’s content and rules. Then, share your updates on each site and make sure you like and reshare content from others. Build a following and your articles will get noticed. That means people will travel to your website, read what you have shared, and follow your call to action command.
Beyond these three strategies there are other ways to enhance your SEO. Here, you might consider perusing a local seo company list to discover professionals who can supply your needs. Always get multiple quotes and check references to ensure that you have the very best team backing your efforts. Then, establish a budget that works best for you.