Ping Post Software Option
Generating leads has already been made easier due to technology improvements, so it is only natural to also make the process of distributing them smarter, more efficient and just better than before. Enter ping post software, where lead information is bid out to the buyer who is most interested in the lead. These clients receive partial data to allow them to estimate the value of this lead, and then they can either reject or state their price.
It might sound like it’s more work or another process before leads are followed through and closed, but actually, it makes the whole process more efficient. Imagine clients being bombarded with lots of leads that may or may not be useful to them, it might take them a lot of time to go through them. During this time, potential customers are getting frustrated and changing their minds about buying from these companies. But because only the relevant leads are received, marketers and sales people can efficiently respond to those who are interested in their products and services.
Beyond the increased efficiency of the process, it is also beneficial to all people involved. Lead generators, buyers, and the customer all win in this more structured and specific way from generating leads to distributing them.
- The Lead Generator
Infomation that they gather about potential customers is valuable and they can better protect it with the ping post software option. This is because they send out only partial data to interested buyers, keeping the meat to themselves until someone is interested in buying it. More than that, because there is a bidding process to gaining this customer information, they stand to earn more money for very good leads, more than just having a standard rate regardless of the quality.
- The Buyers
The buyers benefit by being able to sift through leads before making any purchase. They can decide if the lead is profitable and can lead to a sale in the end. The rest can be rejected. They may end up paying more for good leads, but they do not waste money on useless ones. By only ending up with the most promising ones for the pipeline, they can concentrate more on following through on these leads and converting them into sales.
- The Customers
Leads have personal information from potential clients, which may end up being passed onto many hands, meaning different potential buyers or clients may be privy to this data. Ping post software is beneficial to customers because their information is more protected, as only partial data is released to would-be buyers. The customer does not also get bugged by companies that are not at all interesting to them. They will only receive follow-up calls from services or products that they are searching for.
- The Resellers
Sometimes there are also “middlemen” who purchase bulk leads and then distribute them to companies who want this information. Because they have many clients who might want this data, they have many options to forward them to. Ping pong software can already help them buy which can be sold to which company, making them more efficient and profitable in the end.
With the ease of use offered by ping post software, the gap between customers and sellers can be much better addressed, making it easy to find each other without being bombarded by useless information.